A period product subscription box concept for trans and gender variant people who menstruate.
BrickBox is a concept design for a period product subscription box targeted at transgender and gender non-conforming people who menstruate.
Transgender and gender-variant people who menstruate face both internal and external struggle when purchasing basic menstrual products. Menstruation can trigger feelings of gender dysphoria. Purchasing or using menstrual products in public can be embarrassing, uncomfortable, and even unsafe. Monthly online ordering seems a rational alternative, but current menstrual subscriptions boxes often overtly exclude gender-variant people from their brand mission, marketing themselves as “for women, by women.” Trans people deserve products for them, that welcome and celebrate them, as well as fill their basic hygine needs.
BrickBox gets its name from one of the most popular events in North American LGBTQ history, the Stonewall Riots. Though it is largely unimportant today, it is often debated who threw the first brick to ignite the riots. BrickBox is about LGBTQ history as much as it is about empowering its audience. Each box is themed with an event or person from history—a bit of reading material for the restroom. The prototype pictured is themed around the 1965 sit-ins at Dewy's, a lunch counter in Philadelphia. BrickBox's brand voice and image takes its cues from Queer Zine culture.
The prototype box contains two pairs of underwear, 12 applicator-free tampons, 6 pads, and 12 liners. The box also includes an insert with information about the month's featured transgender history lesson, and a stencil.
A series of spray painted posters to highlight the fraught relationship between transgender people and bathrooms. The posters were hung at Western Washington University, so three of them sepcifically focus on the lack of accessible all-gender bathrooms in that space.