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Lani

Campaign branding and materials for Lani DeFiesta's winning 2019 WWU A.S. presidential campaign.

About the Campaign

Lani's campaign for the role of Associated Student's President focused heavily on the ideas of collaboration, accessibility, and accountability. The brand materials were designed with collaboration in mind, with nods to the visual language fo grassroots political campaigning. The design also takes cues from the successful posters of Obama and Alexandria Ocasio Cortez campaigns, which would be recognised by students at the university as key political campaigns of their time.


Campaign materials included posters, social media posts, buttons, and a large banner.



Posters & Banner




Posters




Buttons




Social Media Ads