Campaign branding and materials for Lani DeFiesta's winning 2019 WWU A.S. presidential campaign.
Lani's campaign for the role of Associated Student's President focused heavily on the ideas of collaboration, accessibility, and accountability. The brand materials were designed with collaboration in mind, with nods to the visual language fo grassroots political campaigning. The design also takes cues from the successful posters of Obama and Alexandria Ocasio Cortez campaigns, which would be recognised by the demographic of the university.
Square ads for Instagram and Twitter, Instagram story ads, and a general image used for the campaign announcement on Facebook, Instagram, and Twitter.