A conceptual rebranding and website design for Wordstock, Portland's book festival.
The new Wordstock logo leaves room for the brand to grow around it. The traditional typeface is booky and well-suited to the content of the festival, but the beauty is in the detail The terminals of the 'r' and 'c' remind us of punctuation, while the copyeditor's underlines serve to emphasise the festival's focus on learning and improvement. The use of copyeditor's marks also hint at the larger branding system of marks and highlights.
The Wordstock website was designed to be an advertisement for the festival as well as a resource for festival goers, volunteers, and speakers. Three pages were designed and coded for the purposes of the assignment, the homepage, the events page, and the book submissions page. These pages were chosen because they showcase enough variety to make it easy to visualise the potential design of additional pages.