President's Circle is Planned Parenthood's name for their "most dedicated supporters." Planned Parenthood of Greater New York wanted a sub-brand logo for their President's Circle materials. The President’s Circle sub-brand is applied to direct mail pieces on an ongoing basis.
The President’s Circle logo features a typographic treatment that visually references a stamp or seal—representing President Circle members’ elevated role as supporters.See the logo in use
The welcome packet mailing introduced the sub-brand and welcomed recipients to the President’s Circle. This mailing included a survey for donors to share what inspired their support of Planned Parenthood.