Instagram
Theory of Change
Theory of change (TOC) is a purpose-driven organization focused on building community through monthly music events. For their branding, they wanted something “vaporwave, but not Roku City.”
Logo
Theory of Change’s founders wanted a logo with the full organization name, as well as a reduced option with their initialism (TOC) for narrower uses (digital channels).
Animated Logo
Posters
I designed two posters for Theory of Change’s launch party. Poster one announced the event and teased the DJ lineup drop on January 5th. Poster two included the DJ lineup and suggested donation amount.
Both posters were designed digital-first. Instagram is TOC’s primary channel of communication. I also designed print versions with additional information guiding people to TOC’s web presence.
Social Media
In additon to the posters, TOC’s launch party was teed up with an Instagram carousel featuring more detailed information about the organization and event.
The carousel images are unified by a continuous background image. The images repeat critical information so that they can be shared on Instagram individually as story posts.
theoryofchange_toc
We are quickly approaching our event this Saturday and we can’t wait to see all of you turnout and support!!!!
Please donate what you can upon entry🙌🏽
You can lookout for set times later this week💃🏽🔥😎 RSVP link in bio :)