Theory of Change

Graphic Design, Digital, Branding, Client Work

Theory of change (TOC) is a purpose-driven organization focused on building community through monthly music events. For their branding, they wanted something “vaporwave, but not Roku City.


Logo

Theory of Change’s founders wanted a logo with the full organization name, as well as a reduced option with their initialism (TOC) for narrower uses (digital channels). 

Theory of Change logo in full color on dark background
Theory of Change logo, TOC variation
Theory of Change logo in full color on light background
Theory of Change logo in black

Animated Logo

See in context on Instagram
Animated Theory of Change logo
Animated Theory of Change logo — TOC variation

Posters

I designed two posters for Theory of Change’s launch party. Poster one announced the event and teased the DJ lineup drop on January 5th. Poster two included the DJ lineup and suggested donation amount. 

Both posters were designed digital-first. Instagram is TOC’s primary channel of communication. I also designed print versions with additional information guiding people to TOC’s web presence.

Theory of Change launch party poster one, digital version
Theory of Change launch party poster two, digital version

Social Media

In additon to the posters, TOC’s launch party was teed up with an Instagram carousel featuring more detailed information about the organization and event. 

The carousel images are unified by a continuous background image. The images repeat critical information so that they can be shared on Instagram individually as story posts.

See in context on Instagram

theoryofchange_toc

We are quickly approaching our event this Saturday and we can’t wait to see all of you turnout and support!!!!

Please donate what you can upon entry🙌🏽

You can lookout for set times later this week💃🏽🔥😎 RSVP link in bio :)


ROLE

Designer

CLIENT

Theory of Change (TOC)