This direct mail piece was designed prior to the Dobbs ruling, but it mailed after the Dobbs ruling. This timing presented an interesting challenge, but we were up to the task. With abortion rights threatened from every angle, this package took a purposeful tone to reassure donors that Planned Parenthood of Greater New York’s essential services are not going anywhere. Mid Level brochure mocked up in multiple states of unfurlingMid-level brochure front and backMid-level mailing additional elements (outside envelope, letter, notecard, business reply envelope, and reply slip)
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