President’s Circle is Planned Parenthood’s name for their “most dedicated supporters.” Planned Parenthood of Greater New York wanted a sub-brand logo for their President’s Circle materials. The President’s Circle sub-brand is applied to direct mail pieces on an ongoing basis.

The President’s Circle logo features a typographic treatment that visually references a stamp or seal—representing President Circle members’ elevated role as supporters.

Planned Parenthood of Greater New York's President's Circle logo in 'charcoal' and 'action pink'.
President's Circle logo in "charcoal" and "action pink."
Planned Parenthood of Greater New York's President's Circle logo in care blue.
President's Circle logo in "care blue."
Planned Parenthood of Greater New York's President's Circle logo in 'white' on a 'care blue' background.
President's Circle logo in white on "care blue."
Planned Parenthood of Greater New York's President's Circle logo in 'white on an 'action pink' background.
President's Circle logo in white on "action pink."