This direct mail piece was set to mid-level and major donors in the fall of 2023. The theme, “transforming a moment into momentum,” called on donors to harness the energy of the moment—one of near-constant, backward-facing attacks on abortion access and gender-affirming care—to move us forward. The interior is patient-focused, reminding donors that patients are at the center of Planned Parenthood of Greater New York’s work.

Complete mail package including brochure (folded), letter, reply slip, reply envelope, and outside envelope.
Complete mail package including brochure (folded), letter, reply slip, reply envelope, and outside envelope.
Brochure front.
Brochure front.
Brochure partially unfolded.
Brochure partially unfolded.
Brochure full interior.
Brochure full interior.
Brochure full interior.
Brochure full interior.
Close up of brochure interior.
Close up of brochure interior.
Brochure front and back.
Brochure front and back.
Complete mail package including brochure (unfolded), letter, reply slip, reply envelope, and outside envelope.
Complete mail package including brochure (unfolded), letter, reply slip, reply envelope, and outside envelope.