Theory of change (TOC) is a purpose-driven organization focused on building community through monthly music events. For their branding, they wanted something “vaporwave, but not Roku City.”

The Nation Fund for Independent Journalism logo.
Theory of Change "TOC" logo with stylization treatment.

Theory of Change’s founders wanted a logo with the full organization name, as well as a reduced option with their initialism (TOC) for narrower uses (digital channels).

Theory of Change 'TOC' logo.
Theory of Change "TOC" logo.
Theory of Change 'TOC' logo.
Theory of Change full name logo.
Theory of Change full name logo on light background.
Theory of Change full name logo on light background.
Theory of Change full name logo in mono black.
Theory of Change full name logo in mono black.

I animated the two logo iterations with a stylized CRTV look and feel.

See in context on Instagram →

Posters

I designed two posters for Theory of Change’s launch party. Poster one announced the event and teased the DJ lineup drop on January 5th. Poster two included the DJ lineup and suggested donation amount.

Both posters were designed digital-first. Instagram is TOC’s primary channel of communication. I also designed print versions with additional information guiding people to TOC’s web presence.

Date announcement poster.
Date announcement poster.
Lineup announcement poster.
Lineup announcement poster.

Social Media

In additon to the posters, TOC’s launch party was teed up with an Instagram carousel featuring more detailed information about the organization and event.

The carousel images are unified by a continuous background image. The images repeat critical information so that they can be shared on Instagram individually as story posts.