Email Templates
The Leadership Conference on Civil and Human Rights
The Leadership Conference on Civil and Human Rights needed a refresh of their email templates. Their priorities included dark mode compatibility, as well as mobile compatibility. The templates were designed with a variety of optional content areas decided by the content of previous campaigns.
Designing for Dark Mode
Some email clients do not allow for custom dark mode styles and images, instead inverting all colors in dark mode. We kept this in mind when choosing how and when to implement color and imagery.
Three Colorways
We designed 3 variations of the template—three colorways to align with their 3 areas of focus.
Templates in Action
Following the template redesign, The Leadership Conference launched a campaign to re-engage lapsed donors.
Reactivation Campaign Email 1
From:The Leadership Conference
Subject:Still with us? The fight for justice isn’t over.
Preview Text:We need you.
Reactivation Campaign Email 2
From:The Leadership Conference
Subject:Your voice makes us stronger in our fight for civil rights.
Preview Text:We need you.
Reactivation Campaign Email 3
From:The Leadership Conference
Subject:Remind your legislators they work for you.
Preview Text:Take action now.
Reactivation Campaign Email 4
From:The Leadership Conference
Subject:Tell us what you care about.
Preview Text:Your opinion matters to us.
