SchoolAuction.net makes fundraising software for schools and non-profits. They needed a refresh of their marketing site that prioritized SEO.

In order to optimize the site’s search engine ranking, we built a static site that relies on very few external libraries and tools. My primary role was to design and develop the static templates for the pages on the site.

I used HTML, CSS (with SCSS), and JavaScript to develop the site. The site’s final implementation used Jekyll, so I also developed rails partials for a few repeated site elements.

Psst… the mockups below are scrollable.

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schoolauction.net The Nation Fund website news page mockup.
SchoolAuction.net homepage.
schoolauction.net/pricing The Nation Fund website news page mockup.
SchoolAuction.net pricing page.
schoolauction.net/blog The Nation Fund website news page mockup.
SchoolAuction.net blog index.
schoolauction.net/blog/post The Nation Fund website news page mockup.
SchoolAuction.net blog post example.

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Calls to Action

I designed, wrote, and illustrated these three calls to action. (The majority the copy on the site was rolled over from the previous marketing site.)

CTA 1: 'You've got ambitious fundraising goals.'
CTA 1: 'You've Got Ambitious Fundraising Goals'
CTA 2: 'Create auction experiences that keep guests coming back for more.'
CTA 2: 'Create Auction Experiences That Keep Guests Coming Back for More'
CTA 3: 'Building your dream team?'
CTA 3: 'Building Your Dream Team?'

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