Women's History Month
All* Above All
All* Above All is a catalyst for abortion justice—doing cross-movement work to expand and protect access to abortion. Their mission is to ensure abortion is accessible to all who need it, when we need it.
This fundraising campaign ran through March 2025. The campaign included a site modal, donation form, and series of emails. The campaign was focused around International Women’s History Month and its connection to Abortion Justice.
The Modal
The Donation Form
The Email Series
As part of their work, All* Above All collects personal testimonies. Specifically, they solicit stories of pregnancy-related emergency care via a form on their website. The first two emails of this campaign share with supporters just two of the many stories they have received.
Psst… the mockups below are scrollable.
Email 1 | March 3, 2025
From:Nourbese Flint, All* In Action Fund
Subject:We have a bolder future in mind
Preview Text:During Women’s History Month, make a gift for our collective future.
Note: The header for this email was an animated gif
featuring images of women throughout recent history. Images wre primarily sourced from the Library of Congress.
Email 2 | March 13, 2025
From:All* In Action Fund
Subject:Kim could have died that day
Preview Text:She’s one reason we’re fighting so hard
Just prior to this campaign, All* Above All’s President, Nourbese Flint, was lucky enough to sit down with Loretta Ross—one of the foremothers of the reproductive justice movement. Their conversation was the basis for the third and final email in this campaign.
Email 3 | March 21, 2025
From:Nourbese Flint
Subject:How to fight like a foremother
Preview Text:Lessons from Loretta Ross
