This direct mail piece was designed prior to the Dobbs ruling, but it mailed after theDobbs ruling. This timing presented an interesting challenge, but we were up to the task. With abortion rights threatened from every angle, this package took a purposeful tone to reassure donors that, thanks to them, Planned Parenthood of Greater New York’s essential services are not going anywhere.

This piece won runner up in the 2023 DMFA awards in the category Direct Mail Mid-Level.

Complete mail package including brochure (folded), letter, reply slip, reply envelope, and outside envelope.
Complete mail package including brochure (folded), letter, reply slip, reply envelope, and outside envelope.
Brochure partially unfolded.
Brochure partially unfolded.
Brochure full interior.
Brochure full interior.
Brochure partially unfolded—interior and back.
Brochure partially unfolded—interior and back.
Planned Parenthood of Greater New York's President's Circle logo in 'charcoal' and 'action pink'.

This project features the President's Circle logo I also designed for Planned Parenthood of Greater New York

Check it out →