This mid-level upgrade package was mailed to Planned Parenthood of Greater New York donors in April of 2024. The piece urges donors to join their “President’s Circle,” with a gift of over $1,000.

The large insert makes the case for giving by illustrating the journeys of two hypothetical PPGNY patients from out of state. The package draws attention to the increased demand on PPGNY as barriers to care — in particular, gender affirming care and abortion care — increase in other states.

Complete mail package including insert (folded), letter, reply slip (folded), reply envelope, and outside envelope.
Complete mail package including insert (folded), letter, reply slip (folded), reply envelope, and outside envelope.
The insert as packaged, folded
The insert as packaged, folded.
The insert partially unfolded.
The insert partially unfolded.
The insert's full 'interior,' presenting the journeys of two hypothetical out-of-state patients.
The insert's full "interior," presenting the journeys of two hypothetical out-of-state patients. the illustrations are the work of Hyesu Lee
The insert's full 'exterior,' with tiered, tangible asks that directly connect the suggested amounts to the needs of patients.
The insert's full "exterior," with tiered, tangible asks that directly connect the suggested amounts to the needs of patients.
Close-up of insert 'interior'
Close-up of insert "interior."
Complete mail package including insert (folded), letter, reply slip (folded), reply envelope, and outside envelope.
Complete mail package including insert (folded), letter, reply slip (folded), reply envelope, and outside envelope.
Planned Parenthood of Greater New York's President's Circle logo in 'charcoal' and 'action pink'.

This project features the President's Circle logo I also designed for Planned Parenthood of Greater New York

Check it out →